PR: Tapping into Hidden Human Capital

Rockville, Virginia — Debra Ruh, CEO of Ruh Global Communications Authors Guide Book for Employers on How to Successfully Hire Persons with Disabilities to drive Better Business Results


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Debra Ruh – CEO of Ruh Global Communications

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Debra Ruh has written her second book entitled Tapping into Hidden Human Capital: How leading corporations leverage multiple abilities in their workforce. Published by G3ict, the book shows how leading corporations successfully hire persons with disabilities to drive better business results. It guides global corporations as well as beginning entrepreneurs on how to integrate persons with disabilities in every aspect of the workforce. It takes the reader through each step, from recruiting and interviewing them to employing and retaining them as vital employees of companies. The book offers insights and strategies on how to accommodate employees with disabilities, reap from their skills and talents, and transform challenges into successes. Additionally, Mrs. Ruh includes personal accounts from global leaders about how persons with disabilities have enriched their businesses, increased productivity, and lowered turnover rates.

Axel Leblois, G3ict, Executive Director
Axel Leblois, G3ict, Executive Director

“This is an outstanding compendium of practical solutions for all employers… From large organizations with a global footprint to entrepreneurs with a few employees, attracting and retaining the right talent is the most critical success factor for their business.”— Axel Leblois, President and Executive Director at G3ict

 

Tapping into Hidden Human Capital is available in paper back on the G3ict website: Order Here! – “Tapping into Human Capital”.

In a few weeks, an e-book version will be available at Amazon, Apple, and other major e-book vendors.


 

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About Ruh Global Communications:
Founded in March 2013, Ruh Global Communications is a strategic digital marketing firm that helps businesses and government entities include persons with disabilities within every level of an infrastructure, from interviewing and hiring to job training and retention. We help countries implement of the United Nations (UN) Convention on the Rights of Persons with Disabilities (CRPD). We also work with national and multi-national firms to help them include persons with disabilities in their workforce and developing accessibility and social media programs, providing outreach and training, and helping companies procure assistive technology. Ruh Global has presented at conferences throughout the world about accessibility and disability inclusion. 

For further information, please visit us at www.ruhglobal.com , and follow us on Twitter: @RuhGlobal or @DebraRuh. or call: +1 (804) 986-4500

About G3ict:
G3ict (Global Initiative for Inclusive Information and Communication Technologies) is an advocacy organization established by the United Nations Global Alliance for ICT and Development in cooperation with Secretariat for the Convention on the Rights of Persons with Disabilities at UN DESA. Its mission is to help implement and support the Convention of Persons with Disabilities regarding ICTs. G3ict raises awareness of public policies of ICT. It also provides information on ICT policies and solutions on its website www.g3ict.org, an electronic newsletter, worldwide databases on country achievements, companies ICT accessibility policies, and case studies, books and white papers from leading authors and institutions on specific areas of technology or public policy. Additionally, G3ict has developed accessibility toolkits and progress reports.

PR: Ruh Global Communications Announces Rosemary Musachio Chief Accessibility Officer

Rockville, Virginia — Ruh Global Communications, a global leader with corporate inclusion strategies, accessibility advocacy and corporate inclusion industries, announces today it has named Rosemary Musachio Chief Accessibility Officer.


Rosemary Musachio, Chief Accessibility Officer
Rosemary Musachio, Chief Accessibility Officer

Ruh Global Communications, an international leader in strategic disability inclusion and accessibly policies, programs and marketing, announced that it has named Rosemary Musachio as Chief Accessibility Officer (CAO).  With over fifteen years in the arena of electronic and Information technology (E&IT) accessibility, Miss Musachio will manage internal and external accessibility projects.  She will ensure that accessibility best practices will be followed within the company and help clients meet their accessibility needs, including website and product accessibility.  Additionally, she will consult on accessibility and inclusion issues that clients face from the employee to the customer level.  Prior to this new position, Miss Musachio was the company’s Chief Strategy Officer.

“Every business needs to include accessibility in its fabric to become stronger.  Otherwise, it will rip and create big gaps,” Miss Musachio explains.  “Making every aspect of a company accessible and inclusive increases productivity, embraces diversity with common goals, and promotes more of a positive image to the public.  Since I have cerebral palsy, I bring a personal perspective to my role as CAO.  I know what a company needs to do for employees with disabilities to feel accepted and purposeful, and what a business must do to serve customers with disabilities with consideration and respect.”

“Honored to promote Rosemary Musachio as our Chief Accessibility Officer (CAO). She has been in the ICT Accessibility field for over 16 years.  She has worked with national and multi-national corporations, non-profits, agencies and organizations all over the world,” says Debra Ruh, Ruh Global Communications, CEO.  “Rosemary represents everything we want to achieve in the field.  She is a talented technologist, college graduate, tester, user of Assistive Technology (AT), published author, poet, person with Cerebral Palsy (CP) and undisputed global expert in ICT accessibility.  This woman is changing the world with her talents and we are extremely proud of her.”

About Rosemary Musachio

Since 2001, Rosemary Musachio has been well versed in the accessibility realm.  She has been an accessibility analyst and training manager.  She has worked with a number of major cooperate clients on accessibility projects and has written numerous blogs on the topic.  Before Rosemary entered the accessibility industry, she was a local monthly columnist and freelance writer.  She also edited and published resource newsletters for persons with disabilities.

 About Ruh Global Communications:

Founded in March 2013, Ruh Global Communications is a strategic digital marketing firm that helps businesses and government entities include persons with disabilities within every level of an infrastructure, from interviewing and hiring to job training and retention.  We help countries implement of the United Nations (UN) Convention on the Rights of Persons with Disabilities (CRPD).  We also work with national and multi-national firms to help them include persons with disabilities in their workforce and developing accessibility and social media programs, providing outreach and training, and helping companies procure assistive technology.  Ruh Global has presented at conferences throughout the world about accessibility and disability inclusion.

For further information, please visit us at www.ruhglobal.com , and follow us on Twitter: @RuhGlobal  or @DebraRuh. or call: +1 (804) 986-4500


Press Contact:

Debra Ruh, CEO
Ruh Global Communications
18122 Vontay Rd.
Rockville, VA 23146, USA
(804) 986-4500
Debra@RuhGlobal.com
www.RuhGlobal.com

A girl’s anger transformed into a woman’s advocacy

Rosemary Musachio

Growing up with spinal muscular atrophy, a genetic neuromuscular disease that affects all muscles of the body, can bring social challenges for anyone.  For Alice Wong, the challenges made her angry.  Rather than the anger becoming a negative impact on her adult life, she has been able to utilize it to fight for her rights and those of others with disabilities.

Alice Wong

As she wrote in her essay Hey, Angry Girl, Alice faced a lot of attitudinal barriers while she was growing up in Indianapolis, Indiana.  Besides the usual stares and naïve questions from people, she also faced barriers in her education.  For instance, to complete her second year drama class, one of the requirements was to do a skit that required physical action.  The professor insisted it had to be done standing up, which Alice couldn’t do.  So she had to forego it.

Attending the University of California, Alice discovered ways to break down barriers that she had encountered during her youth and still was facing.  Works of disability activists and researchers such as Paul Longmore, Irving Zola, Erving Goffman, and others inspired Alice to express her ideas and voice her frustration through writing and research.  Her writings have helped people with disabilities to live as independent as possible.

Direct Course Online

For instance, Alice is the Staff Research Associate for the Community Policy Living Center at the University of California where she authors curricula for the College of Personal Assistance and Caregiving and producing reports on Olmstead-related legislation and lawsuits.  In fact, Alice is the co-author of several online courses on personal assistance care, which can be found at Direct Course Online.  She’s also the founder of the Facebook group “Self-Directed Care Discussion Group”, where members can voice their concerns and ask questions about personal assistance issues.

National Council on Disability Image from: https://www.facebook.com/NCDgov/

Besides personal care assistance, Alice also has motivated other persons with disabilities to make their voices heard.  She has launched the Disability Visibility Project, a blog-like platform so persons with disabilities can write about their challenges and successes.  These stories make our voices heard, act as a historical resource, and illustrate their diversity.  As with the Facebook personal assistance group, she also utilizes Twitter to encourage them to discuss issues that concerns the disability community.  Hopefully, agency or government officials notice these discussions and act upon what needs to be done to ensure our basic rights as humans.

President Obama Appoints Alice Wong to National Council on Disability. Image from: www.ucsf.edu

Alice also promotes social media accessibility as a council member of the National Council of Disability (NCD).  In 2014, she co-moderated a series of online dialogues to discuss how social media platforms can become more accessible, such as users adding text alternatives to images and including correct captions for videos.   “{O}ne of my advocacy efforts is through community-building efforts on social media such as Facebook and Twitter,” Alice says. “I’ve come across some amazing people with disabilities all over the world and we share our experiences that seem to be universal.”

As an avid advocate for persons with disabilities, Alice offers three bits of advice.  First, don’t consider yourself the problem.  Society creates most of the barriers that you need to overcome.  Second, reach out to other persons with disabilities who have experienced similar situations that you do for guidance and mentoring.  Third, share your struggles and successes with others who may need help.

Alice turned her anger as a little girl into something positive as a woman—her passion and desire to help others with disabilities.

Follow Alice on Twitter at @SFdirewolf.

Love, Compassion, Tenacity and Desire to improve his Sister’s Life – a story about Eric Zeiberg

Ruh Global Communications Logo
Ruh Global Communications Logo

Love, Compassion, Tenacity and a Desire to improve his Sister’s Life: A story about Eric Zeiberg

Debra Ruh, CEO of Ruh Global Communications, Founder of TecAccess
Debra Ruh, CEO of Ruh Global Communications, Founder of TecAccess

By Debra Ruh, CEO and Founder of Ruh Global Communications

What can we accomplish when we put our minds to it?  Eric Zeiberg of Connecticut believes we can accomplish anything even helping his big sister learn to communicate with him.

Andy Zeiberg Image from: whatsnext.nuance.com
Andy Zeiberg Image from: whatsnext.nuance.com

It is always interesting when a friend or family member creates a product to help another friend or family member.  This is a cool story about a young man that wanted to make a difference in another child’s life.  At the time Eric was in the 6th grade and 11 years old.  One of Eric’s family friends has muscular dystrophy and has trouble speaking. She is practicing physician and writes on a simple notepad that she wants to say, and shows to people to communicate. Eric was fascinated as she wrote something on paper and showed it to others. “It could have been so much better if she could write on iPad and iPad would “speak” for her,” Eric thought.

Eric was intrigued and did some research to discover there were no handwriting-to-text applications.   He decided to create one because he knew it could help his friend but also could help his sister Julie.  Julie now 23 was born with Autism and has speech impairments.

Eric Zeiberg, 12, and his sister Julie work on an iPad. Eric designed an app that converts handwriting to speech. Photo by Harlan Levy/Journal Inquirer. Image from JournalInquirer.com
Eric Zeiberg, 12, and his sister Julie work on an iPad. Eric designed an app that converts handwriting to speech. Photo by Harlan Levy/Journal Inquirer. Image from JournalInquirer.com

Eric says “Julie was my inspiration for the whole project.  She can’t communicate, and it’s really hard for her to get words out.  This is a starting point for helping her.”  The app was finally ready on Dec. 2 with the debut of HandySpeech at Apple’s app

store, the only handwriting-to-speech iPad and iPad Mini.  The application can help anyone with speech problems including  people with Autism, Lou Gehrig’s Disease, CP, stroke, muscular dystrophy, and post-operation voice difficulties.

Plus it is easy to use.  All it takes is a finger or a stylus to write in the yellow section at the bottom of the iPad screen, then hit the speech button, and the writing turns into a male or female voice.

Was HandySpeech easy to produce?  “I started from scratch,” Eric said. “I didn’t know anything about the programming languages you use. I just had experience with computers. First I had to learn how to build the application — all the technologies and the Internet and how to code, and I used tutorials and websites to help me build it.”

iSpeech Logo Image from: www.ispeech.org
iSpeech Logo Image from: www.ispeech.org

Eric also gained two partners — text-to-speech software company iSpeech and handwriting recognition software maker PhatWare.

The app provides for automatic corrections, learns user writing patterns, and allows simple finger gestures to insert special characters such as space and return.

Young inventor Eric Zeiberg, 12, created the HandySpeech mobile application. Image from: http://pvamag.com/pn/
Young inventor Eric Zeiberg, 12, created the HandySpeech mobile application. Image from: http://pvamag.com/pn/

Eric has a new version with several new features including:

  • Phrases: you’ll be able to scroll down a list of phrases such as “Please wait while I am writing” or “How are you?” and click on any one, and a voice will say it.
  •  Speech speed control, so you can slow down or speed up the voice.
  •  Ability to upload the app to an iPhone.

As you can imagine Eric’s father Boris is very proud of his son’s tenacity and desire to help not only his sister but millions of other people around the world.

Eric Zeiberg, 12, left, sits with mother and father, Maya and Boris, Zeiberg and big sister, Julie Zeiberg, 22, in their West Hartford home. Johnathon Henninge/ Hartford Courant
Eric Zeiberg, 12, left, sits with mother and father, Maya and Boris, Zeiberg and big sister, Julie Zeiberg, 22, in their West Hartford home. Johnathon Henninge/ Hartford Courant

“I am very proud of him because he put his mind together, saw it through, and did something significant, but mostly because he shows that he cares about people.” Boris Zeiberg

The App sells for $29.99 and can write and “speak” in 13 languages, including Dutch, French, German, Danish, Spanish, Swedish, Norwegian, Finnish, Italian, U.S. English, British English, and Portuguese as spoken in Brazil and as spoken in Portugal.

For details, call 860-874-8212, email info@iSpeak4u.com, or visit www.iSpeak4u.com

 

Follow Ruh Global Communications
To follow up on Debra Ruh’s current endeavors, follow her on social media: @DebraRuh or visit Ruh Global Communications

Take Disability Travel Survey

Ruh Global Communications Logo
Ruh Global Communications Logo

Ruh Global has created a survey for clients to determine travel preferences for people with disabilities and all stakeholders.  Please take this survey and pass to others to complete.  Thanks for helping us gather this critical data.  Our goals are to encourage hospitality and tourism to value, accommodate and include people with disabilities.  Please share and take the survey.  It is not only for people with disabilities but family members, friends and other stakeholders.

Take the Survey Here!

 

Follow Ruh Global Communications
To follow up on Debra Ruh’s current endeavors, follow her on social media: @DebraRuh or visit Ruh Global Communications

Focus on Abilities, a series: Jessica Cox

Ruh Global Communications Logo designed by Emily Ha
Ruh Global Communications Logo designed by Emily Ha
Debra Ruh, CEO of Ruh Global Communications, Founder of TecAccess
Debra Ruh, CEO of Ruh Global Communications, Founder of TecAccess

By Debra Ruh, CEO and Founder of Ruh Global Communications

I am writing a series about people with abilities and am proud to tell the story of one amazing woman named Jessica Cox.

Pilot, Jessica Cox standing by a plane. Image from www.katolik.ru
Pilot, Jessica Cox standing by a plane. Image from www.katolik.ru

I am blessed to meet interesting people all over the world that are making a difference. It is time to celebrate our differences and understand that we come in all shapes, sizes, colors and abilities.

Many years ago a neighbor told me that she cried for me

A photo of Sara Ruh as a baby
A photo of Sara Ruh as a baby

every night because our daughter Sara was born with Down syndrome. I was shocked because I never thought of Sara being born with Down syndrome as a “tragedy”. Sara has so many gifts and I believe she is perfect the way she was born. She was born with hazel eyes, brown hair, a beautiful soul and Down syndrome. As she grew she complimented these god given talents with a good sense of humor, quick smile, compassionate heart and other talents.

My daughter, Sara Ruh, using different Apple Products simultaneously. Sara has Down Syndrome and loves the Accessibility Features that Apple's Products offer
My daughter, Sara Ruh, using different Apple Products simultaneously. Sara has Down Syndrome and loves the Accessibility Features that Apple’s Products offer

It is time to rethink the negative connotation of a person with disabilities and instead focus on the entire person. Each of us has abilities and disabilities. As we live our lives our gifts, ability and disabilities shift and change.

Jessica Cox is a perfect example of someone that is using all her abilities to make a huge difference in the world.

Jessica Cox a 30 year old born with no arms but born with many other talents. From a young age she was determined to make a difference and fully embrace her life. She is a beautiful, talented and amazing young woman.

Jessica cox, Pilot and Motivational Speaker. Image from: http://media.azw.s3.amazonaws.com/
Jessica cox, Pilot and Motivational Speaker. Image from: http://media.azw.s3.amazonaws.com/

Jessica Cox has achieved more using just her feet than most people. She also decided at a young age to not let anything get in the way of accomplishing her dreams. She achieved a black belt in Taekwondo at the tender age of 14. She earned her bachelor’s degree from the University of Arizona by typing papers with her toes.

She always dreamed of becoming a pilot, and in 2008, after years of persistent effort, she achieved this goal by soloing a single engine 1946 415C ErcoupeAirplane. Cox loves adventure sports—rock climbing and snowboarding to name a few—and she just made her first sky dive in January. Cox is named in the Guinness World Record for being the first armless person certified to fly an airplane.

Jessica cox, Pilot and Motivational Speaker. Image from: http://globalnation.inquirer.net/
Jessica cox, Pilot and Motivational Speaker. Image from: http://globalnation.inquirer.net/

She is also a sought after motivational speaker, mentor, and advocate for living your life to the fullest. She has traveled the world from Europe to Australia and Africa, sharing her inspirational story. She has spoken at the World Economic Forum and the Pentagon, met Pope Benedict XVI and President Obama, and appeared on The Ellen Show and CNN. She also recently won a Susan G. Komen Inspiration Award.

Her speeches emphasize the importance persistence and dreaming big. “There are two words I’ve eliminated from my vocabulary,” Cox says. “’I can’t.’ Because once you say those words, you’ve already failed.” She also emphasizes the importance of inclusion and opportunities of for persons with disability.

Jessica Cox sitting on the side of a plane. Image from www.marieclaire.com
Jessica Cox sitting on the side of a plane. Image from www.marieclaire.com

A documentary called RIGHTFOOTED is being created to document Jessica Cox’s life. Her goals are to change attitudes about

Jessica Cox writing. Image from: http://winnerswithinus.com/
Jessica Cox writing. Image from: http://winnerswithinus.com/

what’s possible, and to inspire change. Want to learn more about Jessica Cox and her most recent project? Visit her Indiegogo campaign at bit.ly/Xyx15O where she is currently raising funds to support a trip to Ethiopia to advocate for disabled kids. For more information please see the press release at http://bit.ly/WfxlZj.

Please help me spread these stories by sharing them with your networks. You can find more information about my work at www.RuhGlobal.com. Please follow me on Twitter, Linked-in, SKYPE, Tumblr, Facebook, Pinterest: @debraruh

 

 

Follow Ruh Global Communications
To follow up on Debra Ruh’s current endeavors, follow her on social media: @DebraRuh or visit Ruh Global Communications

Social Media and Accessibility

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TecAccess, Making the world of technology accessible
Debra Ruh, CEO of Ruh Global Communications, Founder of TecAccess
Debra Ruh, CEO of Ruh Global Communications, Founder of TecAccess

Social Media and Accessibility

By Debra Ruh, CEO of Ruh Global Communications

A photo of Debra Ruh in High School
A photo of Debra Ruh in High School

I am a big communicator and to be honest it got in trouble a lot in school for chattering.  In High School, teachers said that I couldn’t stop talking and my Mom often got notes about this issue.  I remember in 5th grade my teacher saying if one more person talks or laughs you will be staying after school.  You guessed it that made me giggle and yes – I stayed after school and then stay in my room that weekend on restriction.  I love to talk, sing, write and just chatter.  My family and friends understand and usually appreciate this about me.  Sometimes I think my husband wouldn’t mind gagging me but after 29 years of marriage he would never openly say that because then we would have to “talk” about it.  He says that I even talk in my sleep.

A photo of Debra Ruh, iPhone near by
A photo of Debra Ruh, always an iPhone near by!

So I bet you have guessed it – I LOVE social media.  Social Media allows me to chatter with people all over the world.  Plus I can get instantaneous chatter back, I remember when Virginia had our earthquake (okay California- no wise cracks) it was traumatic for us.  I couldn’t believe how many aftershocks we felt.  One night we had a 5.3 aftershock and it woke everyone up in the house.  My husband and daughter went back to sleep but I was shaken and started thinking scary thoughts like what if a really big one comes and what if a tree falls on the house.  I have a great imagination and sometimes I don’t appreciate it late at night.  So I got up and got on my social media to chatter about it and calm my nerves.  I chattered with people all over Richmond and it really helped calmed me down and made me feel safe knowing others were feeling the same way.

I also use social media to chatter about the community of people with disabilities (PwD) and accessible Internet, Communications and Technology (ICT).  I believe that the community of PwD is starting to find our voices via social media.  However, there are some significant accessibility problems with social media.   We find that many social media tools and applications are not blending accessibility into their products.  So PwD are often left out of the social media conversation and movement because they are inaccessible

Really – come on – can’t everyone be allowed to participate?  If we don’t make social media accessible than we continue to widen the “Digital Divide” and according to the World Health Organization (WHO) one in seven people are impacted with disabilities worldwide.  Plus 1 out of 3 households in the U.S. are impacted by disabilities.  Worldwide, this group numbers 500-750 million people and is a key influencer of the public’s perceptions.

The Internet has opened many opportunities and has greatly improved the quality of life for these users, but they still face barriers. You might think of disabilities in extreme terms such as blindness and deafness, but it also includes many others with visual or hearing impairments that are increasingly common in our aging population, and other challenges such motor and cognitive impairment.

Can an organization really afford to lose this audience?  I don’t think so and this community is really chattering on the more accessible platforms so if social media tools are not accessible those platforms stand to lose out on major benefits.

Sometimes we hear that it is too hard to make an application or platform accessible.  How ridiculous – accessibility should be built into the system just like you would build in privacy, security or usability.

Accessibility Features on an iPhone. Image Thanks to AMAC Accessibility Solutions www.amacusg.org
Accessibility Features on an iPhone. Image Thanks to AMAC Accessibility Solutions www.amacusg.org

There is NO excuse to not make your Social Media applications fully accessible so that everyone can use them.   In years past, developers were afraid that making the application accessible would make a system less usable or “dummy” the system down.  Once again, ridiculous – we have seen amazing strides with accessible social media and now it is BAD design if you do not blend accessibility into the process level.

Want to know more?  Join our free webinar on Accessible Social Media or download a free trial version of our Accessibility Management Platform (AMP) it is a knowledge platform that has tons of tips, online training and suggestions for making applications fully accessible.

 

For further information about TecAccess and their current endeavors, visit their website at SSB Bart Group

Follow Ruh Global Communications
To follow up on Debra Ruh’s current endeavors, follow her on social media: @DebraRuh or visit Ruh Global Communications

The ROI of Hiring Technologists with Disabilities

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TecAccess, Making the world of technology accessible
Debra Ruh, CEO of Ruh Global Communications, Founder of TecAccess
Debra Ruh, CEO of Ruh Global Communications, Founder of TecAccess

The ROI of Hiring Technologists with Disabilities

By Debra Ruh, Founder of TecAccess, CEO and Founder of Ruh Global Communications

Employers looking to gain a strategic edge may find that hiring technologists with disabilities provides an attractive return on investment.  Technologists with disabilities give everyone from private industry to educational institutions a way to improve the accessibility of their technology, hire a diverse workforce, and drive in more business by focusing on social responsibility and inclusion.

"ADA Requirements" in a laptop
“ADA Requirements” in a laptop

Individuals with disabilities represent a huge market segment and a large untapped workforce.  Additionally, with the recent amendments to the ADA and the updates coming soon to Section 508 of the Rehabilitation Act, technological accessibility needs to keep pace with the new legislation.  These developments will require employers to address accommodation issues in the workplace, something that can be helped by having employees with disabilities in high tech and management positions.

However, disability related myths can impede this process.  I worked with one large company that basically said, “We are going to decide what jobs can be done by persons with disabilities and then direct individuals with disabilities to those positions”.  But it’s not the place of the employer to determine what jobs people with disabilities can do.  An employer simply need to make sure that its HR systems and processes are fully accessible, and if a candidate applies and is qualified for the job, interview them and hire them to do the job.  Period.

Employers can make a wise investment in hiring technologists with disabilities.  A recent Department of Labor report indicated that workers with disabilities consistently meet or exceed the job performance of coworkers without disabilities.  One good example can be found in a Canon facility outside of Chicago that began refurbishing cameras.  They hired people with intellectual disabilities and the first year the program saved over $19 million.  They also noticed that the plant’s overall productivity increased at a higher rate than other locations.  Employees at the plant also reported increased morale and pride to work for the company.  Such intangibles can be valuable to employers seeking a competitive edge in the marketplace.

Follow Ruh Global Communications
To follow up on Debra Ruh’s current endeavors, follow her on social media: @DebraRuh or visit Ruh Global Communications

Mobile Phone and Accessibility

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TecAccess, Making the world of technology accessible
Debra Ruh, CEO of Ruh Global Communications, Founder of TecAccess
Debra Ruh, CEO of Ruh Global Communications, Founder of TecAccess

What type of mobile phone user are you?  Are you a Blackberry, Android, iPhone or another device?  I am still a Blackberry user and fairly happy but peeking over the fence at iPhone and Androids.  At first I stayed with the Blackberry because I travel internationally and they seemed to get better coverage.  Plus I work all the time (bad habit of mine) and Blackberry really met my needs.  However after I started using an iPad in May 2011, yes I was a slow adopter but thanks to Tim Springer I went to the other side and I really love my iPad.  I like it so much that now I am considering moving to the iPhone to replace my Blackberry.  Now I am not willing to give up my windows based Laptop but using all these devices together is sublime.

My daughter, Sara Ruh, using different Apple Products simultaneously. Sara has Down Syndrome and loves the Accessibility Features that Apple's Products offer
My daughter, Sara Ruh, using different Apple Products simultaneously. Sara has Down Syndrome and loves the Accessibility Features that Apple’s Products offer

I have a lot of choices however many people have very few choices because there are still a lot of accessibility problems with mobile phones not to mention the Digital Divide where many consumers cannot buy the latest device available.  It is discouraging to see my friends and family not having the same choices that I do because of accessibility issues.

In February CBS News did an article stating that the number of mobile phone subscriptions had reached 4.6 billion and was expected to hit 5 billion in 2011. It is critical that everyone have access to communications and technology and that includes people with disabilities.

“Mobile phone providers in rich countries offer advanced services and handsets, while people in developing countries increasingly use the mobile phone for health services and banking, said the International Telecommunication Union (ITU).  “Even during an economic crisis, we have seen no drop in the demand for communications services,” said the agency’s Secretary-General Hamadoun Toure.”  (1)

Accessibility Features on an iPhone. Image Thanks to AMAC Accessibility Solutions
Accessibility Features on an iPhone. Image Thanks to AMAC Accessibility Solutions

Mobile devices are being used to access all kind of data including financial data.   “Between 500 million and 1 billion people will access financial services by mobile by 2015, depending on estimates. The MFS market will be dominated Asia, driven by mobile operator-led initiatives in developing nations to bank the unbanked. Remittance/transfers by mobile is growing three times faster than m-banking.” (2)

So what needs to be done to assure everyone can participate.   A good first step is to design the device following Universal Design and Accessibility Standards.   Blind, Vision Loss, Deaf, Hard of Hearing, Mobility Impairments, Intellectual Disabilities and the Elderly are impacted by inaccessible devices.

W3C logo. image from: wr.org
W3C logo. image from: wr.org

According to the W3C:

“More concretely, many of the mobile devices’ limitations match a number of well-known disabilities:

  • the small screen can easily induce pages with very small characters,
  • the limited viewport makes layout and browsing context changes as disturbing as for someone with limited vision,
  • the sometimes difficult lighting conditions (e.g. from using a phone screen under the sunlight) can make colors and contrasts as difficult to identify as for a person with colors perception problems,
  •  the lack of mouse matches the inability of some persons to use a mouse due to motricity difficulties,
  • likewise, the very limited and often hard-to-use keyboards available on mobile devices is evocative of the difficulties some persons with disabilities can have to interact with a keyboard
  • the social and mobility context of some mobile users make the use of some modalities (sound, video) for multimedia content inappropriate, matching the inability for some people to hear sounds or see images
  • in a mobile context, a user might have a very limited or patchy attention span, as someone with a cognitive disability might have
  • on mobile networks where time and cost are often limiting factors, being able to determine what an image is before it gets downloaded matters — at having such a description would help a blind user
  • the use of some technologies (plug-ins, scripts) might not be possible on a number of mobile devices, like they wouldn’t be usable with a number of assistive technologies” (3)

Everyone needs access to the internet, communications and technology.  I applaud companies that have made accessibility part of the development life cycle.  In the future, I will be blogging about some of these amazing best practices.

Follow Ruh Global Communications
To follow up on Debra Ruh’s current endeavors, follow her on social media: @DebraRuh or visit Ruh Global Communications

References and Footnotes

(1)    www.cbsnews.com/stories/2010/02/15/business/main6209772.shtml

(2)    http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats

(3)   http://www.w3.org/WAI/mobile/

Tribute to Steve Jobs

Steve Jobs. Image from: www.businessinsider.com
Steve Jobs. Image from: www.businessinsider.com
Debra Ruh, CEO of Ruh Global Communications, Founder of TecAccess
Debra Ruh, CEO of Ruh Global Communications, Founder of TecAccess

What obligation do we have to society?  Are we born to improve lives for other people or to just take care of ourselves and our families?  I believe that we are born into this amazing and complicated world to contribute.   We should use the many gifts we have to make the world a better place.   I also believe we can bloom where we are planted regardless if we have access to resources and money.

A photo of Sara Ruh as a baby
A photo of Sara Ruh as a baby

In 1987 a doctor told my husband and me that our 4 month old daughter had Down syndrome.  We were stunned, confused and devastated.  What would that mean for this baby and for our lives?  I also started to wonder what I could do to help the community of people with disabilities.  Over the years we figured that out step by step because there are so many ways we can contribute to our society and communities.  Our daughter continues to inspire us every single day and we work hard to add value to the community of people with disabilities.

Steve Jobs is a shining example of what can be done to make the world a better place.  How can technology make the world a better place?  The ways are abundant.  Technology can be used to help a young child communicate with their parents for the first time using the iPad and some cool applications.  Allow a brilliant writer with Cerebral Palsy to finally write that book that has been locked in her head.  Help a programmer with vision loss become more productive because now they have access to better communications and tools.  Help a veteran with TBI remember the sequence of steps to handle an application that he rarely use to support his job as a technician.

Technology can help level the playing field.  Can it solve all the problems?  Of course not but it can allow people with disabilities to actively participate in all aspects of society including the workforce.

I have never met Steve Jobs and was surprised at the impact his passing had on me.  I am very sad and feel the loss in a way that is deep and surprising.  To help me work through these feelings – I reached out to others feeling the same way via social media and started reading and contributing to the chatter.

Tim Carmody, Author for Wired Image from: www.niemanlab.org
Tim Carmody, Author for Wired Image from: www.niemanlab.org

One post that touched me was created by Tim Carmody a contributor to Wired Magazine.  I have never met Tim but after reading his tweet knew he was “part of my community”.

Tim’s tweet:
@tcarmody I’m on my way to PHL to see my son, who uses a device Steve Jobs invented to help him talk.  He will never know. He will never know.”

That tweet gave me chills as I read it and brought tears to my eyes.

I then read his blog:
“My son is on the autism spectrum and has a severe receptive and expressive language delay.  He’s 4 years old, and can read and spell words, and sing entire songs, but is more like an 18-month- or 2-year-old in normal conversation. He cannot use a telephone and has a hard time sitting still for video telephony.  He has a thoroughly well-loved iPod Touch, filled with videos and apps that have helped him learn to speak and augment his ability to communicate.

My tweet about my son was retweeted almost 500 times, more than anything else I’ve ever written in 140 characters, and put me in touch with other parents of children with special needs — strangers — some seeking information, some wanting to share their stories.

It may be a stretch to say Steve Jobs invented the iPod Touch or most of the technologies contained in it. But Steve Jobs certainly put it in my son’s hands, both by making it a sub-$200 device (and in our case, giving it away free with a laptop) and by helping to create an ecosystem of software applications for people with disabilities — perhaps especially communication disabilities.”  http://www.wired.com/epicenter/2011/10/steve-jobs-disability/

My daughter, Sara Ruh, using different Apple Products simultaneously. Sara has Down Syndrome and loves the Accessibility Features that Apple's Products offer
My daughter, Sara Ruh, using different Apple Products simultaneously. Sara has Down Syndrome and loves the Accessibility Features that Apple’s Products offer

I think that summed up what I was feeling – Steve Jobs changed the world with his technology, leadership and ideas.  I watch our 24 year old daughter with Down syndrome use her iPad to play Angry Birds, listen to podcasts, improve her reading, communicate with her friends and surf the net.  She has used other laptops and operating systems but always with a lot of help.  With her iPad she can do all of this independently and it has improved the quality of her life.  Many times adults like Sara Ruh get isolated after they leave the school system.  She works part-time for Nordstrom’s but her hours were cut back during the worst of the economy.  She has worked for Nordstrom’s for over five years and is proud to be one of their team members.  The iPad allows her to stay connected with friends and an active part of society.  Those accomplishments may seem small to some people but believe me these are life changing accomplishments for our family.

1 out of 3 households in the U.S. is impacted by disabilities.   Worldwide, this group numbers 500-750 million people and is a key influencer of the public’s perceptions.  Recently the World Health Organization published a report that noted 1 in 7 people worldwide are impacted by disabilities.   The Internet has opened many opportunities and has greatly improved the quality of life for these users, but they still face barriers. You might think of disabilities in extreme terms such as blindness and deafness, but it also includes many others with visual or hearing impairments that are increasingly common in our aging population, and other challenges such motor and cognitive impairment.

Plus this is not just about people with disabilities, 96% of American has said they will spend more money to support an organization that includes everyone and is involved in social good.

Want to understand the strength of the chatter by our community – look no further than Apple under the amazing leadership of Steve Jobs.  They made the iPhone and iPad accessible for the community of people with disabilities.  We are now singing their praises and buying their products like never before.  I have read and written article after article, blog after blog about their efforts.

Design is not just what it looks and feels like. Design is how it works. Image from: tophdimg.com
Design is not just what it looks and feels like. Design is how it works. Image from: tophdimg.com

Steve Jobs has left an amazing legacy and the world is a better place because he was part of it.  He will be missed and many of us will wonder what else he could have done if he had more time.  Steve Jobs will be remembered forever and I believe that his legacy will continue to grow and expand.   What legacy will you leave?

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To follow up on Debra Ruh’s current endeavors, follow her on social media: @DebraRuh or visit Ruh Global Communications