June 2016 – Pruebas

Rockville, Virginia — Debra Ruh, CEO of Ruh Global Communications Authors Guide Book for Employers on How to Successfully Hire Persons with Disabilities to drive Better Business Results

Debra Ruh has written her second book entitled Tapping into Hidden Human Capital: How leading corporations leverage multiple abilities in their workforce. Published by G3ict, the book shows how leading corporations successfully hire persons with disabilities to drive better business results. It guides global corporations as well as beginning entrepreneurs on how to integrate persons with disabilities in every aspect of the workforce. It takes the reader through each step, from recruiting and interviewing them to employing and retaining them as vital employees of companies. The book offers insights and strategies on how to accommodate employees with disabilities, reap from their skills and talents, and transform challenges into successes. Additionally, Mrs. Ruh includes personal accounts from global leaders about how persons with disabilities have enriched their businesses, increased productivity, and lowered turnover rates.

“This is an outstanding compendium of practical solutions for all employers… From large organizations with a global footprint to entrepreneurs with a few employees, attracting and retaining the right talent is the most critical success factor for their business.”— Axel Leblois, President and Executive Director at G3ict

Tapping into Hidden Human Capital is available in paper back on the G3ict website: Order Here! – “Tapping into Human Capital”.

In a few weeks, an e-book version will be available at Amazon, Apple, and other major e-book vendors.

Ruh Global Logo

About Ruh Global Communications:
Founded in March 2013, Ruh Global Communications is a strategic digital marketing firm that helps businesses and government entities include persons with disabilities within every level of an infrastructure, from interviewing and hiring to job training and retention. We help countries implement of the United Nations (UN) Convention on the Rights of Persons with Disabilities (CRPD). We also work with national and multi-national firms to help them include persons with disabilities in their workforce and developing accessibility and social media programs, providing outreach and training, and helping companies procure assistive technology. Ruh Global has presented at conferences throughout the world about accessibility and disability inclusion.

For further information, please visit us at www.ruhglobal.com , and follow us on Twitter: @RuhGlobal or @DebraRuh. or call: +1 (804) 986-4500

About G3ict:
G3ict (Global Initiative for Inclusive Information and Communication Technologies) is an advocacy organization established by the United Nations Global Alliance for ICT and Development in cooperation with Secretariat for the Convention on the Rights of Persons with Disabilities at UN DESA. Its mission is to help implement and support the Convention of Persons with Disabilities regarding ICTs. G3ict raises awareness of public policies of ICT. It also provides information on ICT policies and solutions on its website www.g3ict.org, an electronic newsletter, worldwide databases on country achievements, companies ICT accessibility policies, and case studies, books and white papers from leading authors and institutions on specific areas of technology or public policy. Additionally, G3ict has developed accessibility toolkits and progress reports.

Author: Rosemary Musachio, Chief Accessibility Officer at Ruh Global Communications

Recently, Ruh Global Communications appointed me its Chief Accessibility Officer (CAO). In my role, I will manage internal and external accessibility projects. I will ensure that accessibility best practices will be followed within the company and help clients meet their accessibility needs, including website and product accessibility. I will consult on accessibility and inclusion issues that clients face from the employee to the customer level.

Every business needs to include accessibility in its fabric to become stronger. Otherwise, it will rip and create big gaps. Making every aspect of a company accessible and inclusive increases productivity, embraces diversity with common goals, and promotes more of a positive image to the public. According to Frances West, CAO of IBM, “Today, it affects everyone’s use of a product or service and helps deliver information in the most consumable way possible. Organizations that have embraced and embedded accessibility throughout the enterprise are better connecting with customers, expanding their market reach and creating an inclusive workplace environment where everyone has the best chance of success.”

Since I have cerebral palsy, I bring a personal perspective to my role as CAO. I know what a company needs to do for employees with disabilities to feel accepted and purposeful, and what a business must do to serve customers with disabilities with consideration and respect. Other persons with disabilities have held CAO or similar positions. For example, Microsoft recently hired Jenny Lay-Flurrie as its new Accessibility Director. Becoming deaf from an ear infection during childhood, Jenny will integrate her personal experiences into her new position. As it’s inferred in the article Talk to the Hand, Lay-Flurrie’s motto “You can do anything” is helping Microsoft execute programs to assist persons with disabilities with technologies. For instance, she helped plan Ability Summit, a showcase of products and services to empower them for the future.

Another accessibility executive who has a disability is Jonathan Avila. His vision impairment has brought a personal perspective to his job also. Who else better than a person who cannot see can develop solutions and innovations for users with vision, as well as other, impairments? Avila also serves on WCAG working group and mobility accessibility task force.

You can be skilled at accessibility testing and know all about best practices and guidelines. But the first-hand experience of facing accessibility barriers gives a CAO an extra edge. It brings empathy to the role, making the CAO passionate about helping businesses bulldoze those barriers that other persons with disabilities have encountered.

If a company even creates a COA or a Director of Accessibility position, it is taking a smart business move. With 15% of the world’s population having a disability and $1 trillion in aggregated spending by consumers with disabilities, appointing a skilled COA will allow a business to be more profitable and reputable. If the skilled COA has a disability, it makes the company more credible, sending a strong message to the public that it is serious about accessibility.

Learn more about our work at www.RuhGlobal.com or follow us on Social Media @rosemusachio, @debraruh and @ruhglobal on most channels.

Month: June 2016

PR: Tapping into Hidden Human Capital