#PurpleLightUp

#PurpleLightUp

A Global Celebration – Let’s Light USA Purple in Celebration of “International Day of Persons with Disabilities”
(IDPD) 2018 on Dec 3, 2018

By Debra Ruh

The American author Alice Walker instructed us well in her classic novel, “The Color Purple”. Forgive the language, but it gives persuasive punch and power to her words:

“I think it pisses God off if you walk by the color purple in a field somewhere and don’t notice it. People think pleasing God is all God cares about. But any fool living in the world can see it always trying to please us back.”

Alice Walker: “The Color Purple”

Tweet

That’s how it is with purple, a hue that communicates royalty, majesty, and power.

And that is what brings us to the #PurpleLightUp movement, a global call to action that demands that the voices of all people around the world be heard, specifically people with disabilities and their inclusion in the workforce.

Consider these numbers:

  • First, more than 160 countries have signed the Convention on the Rights of People with Disabilities. True inclusion means a world that accepts all human differences.
  • Over one billion people in the world have a disability. Some are noticeable. Wheelchairs. Crutches. Red-tipped canes. Others, not so much. One in seven people has a disability.
  • And of that billion, many are ready, able and hungry to work, to earn a living for their families and to make a difference in their communities.
  • The unemployment numbers among persons with disabilities who want to contribute are Data on unemployment around the world is difficult to come by, but according to the United Nations, 80 to 90 percent of persons of working age in developing countries are unemployed. In the developed world, that number is between 50 and 70 percent. Plus, many persons with disabilities that are employed are underemployed.
  • In the developed world, the official unemployment rate among people of working age who want to work and are trying to land a job is at least twice that of those who are not disabled. According to the United States Bureau of Labor Statistics, data released in June showed that while the unemployment rate among the non-disabled in the country was 4.2 percent, the rate among persons with disabilities seeking employment was 9.2 percent. As job growth continued through the rest of the summer, the unemployment rate for persons with disabilities remained at double that of the non-disabled workforce.

You get the point.#PurpleLightUpLogo

Those numbers, though troubling, help tell the story of why the #PurpleLightUp movement matters so much. It’s a network of disability confident employees, networks, allies and champions driving business change on disability from the inside out. The goal? To increase global acceptance of the disabled in the workforce, which has been a historically-untapped resource for the economy.

In short, it’s a revolution, and it is an exciting time to have the United States join in these Global Celebrations.

Julian John, Managing Director of Delsion, a people and development consultancy that focuses on supporting organizations around Learning & Development and Inclusion. Delsion has a social goal of: “Making Wales a leading nation for inclusion in the workplace, specifically around disability.”

Mr. John is one of the Ambassadors of #PurpleLightUp and has worked for a quarter-century in senior-level human resources. In an HR role, his credo has always been “People Are People; Talent is Talent and Potential is Potential.”

He’s always worked to bring the disabled into the workforce at every level. But since becoming disabled himself, that commitment has intensified, underpinning his support and involvement in helping to raise awareness of the #PurpleLightUp movement.

“I’ve realized the added power behind this message and the opportunities that lie within recognizing and celebrating the contribution that people with disabilities make not only to the economy but in the workplace,” he said. “The #PurpleLightUp encapsulates the engagement, drive, and resourcefulness that typifies the inclusion of people with disabilities within any organization.”

Kate Nash, OBE, agrees. #PurpleLightUp has captured the imagination of disabled employees and their firms across the globe, she said. Nash is the founder of PurpleSpace.org, the world’s only networking and professional development hub for disabled employees, network and resource group leaders, allies and champions across all sectors and trades.

International Day of Persons With Disabilities 3 December.Nash is also the creator of #PurpleLightUp and is focused on creating international unity among the disabled, celebrating the talents and economic contributions made by the disabled community around the globe.

“#PurpleLightUp has captured the imagination of employees with disabilities and the organizations they work for, the world over,” she said.

But beyond imagination, #PurpleLightUp gives identity to a dream that Sarah Simcoe, the Design & Engagement Lead of the movement shares with millions. Simcoe is a Senior Associate Consultant at PurpleSpace and formerly a leader of the transformation, responsible business, and networkology at Fujitsu.

“Mine is of a world where everyone is fully included and celebrated, a world that embraces human potential,” Simcoe said. #PurpleLightUp powered by PurpleSpace is leading the way in helping that dream come true. This transformative movement brings together disabled employee networks, champions, allies, movers, shakers and visionaries in unifying the voices of the disabled community – the aim being to create a global community of change agents that celebrate purple talent and the contribution we make day in day out around the world, a community that like a pebble in the pond, creates a ripple effect of positive change.”

On December 3, #PurpleLightUp will be celebrated around the world, an opportunity to point to the many contributions disabled people across the world make in a variety of fields. The world knows well the mark that Helen Keller, Stevie Wonder, Stephen Hawking, Franklin Roosevelt, and Itzhak Perlman have made. But there are many, many more stories to tell, of disabled people who are quietly, yet powerfully impacting business, government and the arts and sciences.

But more than that, #PurpleLightUp should illuminate towering skyscrapers and simple storefronts from Wall Street to Main Street and houses from your front porch to the White House, it should be a time of self-examination and the development of a strategy to stop employment and economic discrimination against the disabled around the world.

Symbols pack power. But without action, they mean nothing, sound, and color signifying nothing. And as a global leader, it’s time for the United States to join with the rest of the world to seriously bring the disabled into the drive for inclusion. #PurpleLightUp can be a force for growth and for good.Another Building Purple

Taking Alice Walker’s words, a step further, let’s do more than use and notice the color purple. It’s time to act, to light it up and make a difference in the world.

The late Robert Kennedy spoke of “taming the savageness of man,” and “making gentle the life of the world.”

He also said something that fits for us in the disability rights community and across the world, especially these days when society is ripe for action.

“The glory of justice and the majesty of law are created not just by the Constitution, nor by the courts, nor by the officers of the law, nor by the lawyers, but by the men and women who constitute our society, who are the protectors of the law as they are themselves protected by the law.”

As an international disability advocate and a business owner, that’s my mission. Make it yours. Through being agents of change, we can create the glory of justice and the majesty of the law. Such is fitting for the color purple.

We have many great organizations already committed to going purple, including Fujitsu Global, EY, Santander, Tesco, Isobel Creative, KPMG UK, PwC UK, Allegis Global Solutions (and many more!). A number of universities have also stepped up along with iconic buildings from around the world lighting up and shining purple from Leeds in the UK to Toronto in Canada – it truly is a global campaign; it’s really easy to be part of going Purple!

 #PurpleLightUp -3rd December 2018

If you want to become engaged in the spirit of the day and organize your own local #purpleightUp event, here is a link to some creative ideas that can fit all budgets and organization sizes: https://www.purplespace.org/purple-light-up/go-purple

On December 3, let’s light it up. Join us on social media at #PurpleLightUp. Or visit Their website:  https://www.purplespace.org/purple-light-up

About the Author:

Be Like Justin

Be Like Justin

By Debra Ruh

Nike’s New Message? Be Like Justin!

Remember Nike’s drive to become an international brand in the 1980s that featured Michael Jordan and director Spike Lee (as the unforgettable Mars Blackmon)? The message was simple; Be Like Mike.

On Saturday –fittingly World Cerebral Palsy Day — the wildly popular athletic apparel giant offered a new message, a giant milestone in the global brand’s movement for inclusion; Be Like Justin.

But who is Justin? “Justin” is Justin Gallegos, a student at the University of Oregon and a member of the school’s running club. Nike signed Gallegos, who has cerebral palsy, to a three-year professional contract. This three-year deal means that Justin Gallegos joins Michael Jordan, Serena Williams, Tiger Woods and other great athletes, as Nike brand ambassadors.

If you’ve seen the video on YouTube when Justin was met at the end of a routine run and informed of the deal by a Nike official in front of his teammates, you can see what a powerful game changer this is in major brand’s movement for inclusion.

Justin wept.

We in this community who saw the viral video all over social media cried with him and cheered.

Justin wept.
We in this community who saw the viral video all over social media cried with him and cheered.

https://www.youtube.com/watch?v=P5du-U-i_do

Adweek offered another aspect to the Gallegos story that may be even more important than Nike recognizing a great athlete who happens to have cerebral palsy. (Note to the media: Justin Gallegos is not a “disabled athlete,” but an athlete who happens to have a disability. Put the people first, not their disability, there is a difference).

Sports Illustrated reported that Justin Gallegos has already jumped in and is at work with Nike in developing a new running shoe named the Pegasus 35 FlyEase. This is footwear specifically designed for runners with disabilities. You see, runners with cerebral palsy have a unique gait. This new shoe is designed with that in mind, along with a zipper on the back to make it easier to get the shoes on and off.

Nike’s new message proves that Phil Knight’s company understands that persons with physical disabilities are an untapped consumer market for multinational brands and that these individuals are full members of society who earn a paycheck, pay taxes, raise families and contribute to life in the world around us, through all their activities both personally and professionally.

They are also athletes and fierce competitors who sweat, win and lose but always strive. They give it their all and expect no mercy. While their actions can be inspiring, their purpose is not to inspire. Their primary goal is competition, teamwork, and success – the goals of all of us as individuals and businesses.

Of course, it is true Justin Gallegos is not the first athlete with a physical challenge to make a mark. In 1970, the New Orleans Saints’ Tom Dempsey kicked what was then the NFL record for the longest field goal, despite his deformed foot and hand.

Blind snapper Jake Olson made his mark on special teams for the University of Southern California Trojans, one of college football’s signature programs.

And Shaquem Griffin, despite having only one arm, earned a spot on the Seattle Seahawks roster, after wowing scouts at the NFL Combine.

There are countless more anonymous individual athletes with disabilities who have competed over the years, out of the spotlight, just for the joy of their effort.

There is no pity wanted here, only the opportunity for the persons with disabilities community to be welcomed in the locker room, the classroom, or the boardroom.

Justin Gallegos and Nike are loud and clear when it comes to their message.

The large multinational brands may be thinking more about bringing persons with disability into their marketing. Brand inclusion is now becoming more recognized as a very import corporate marketing strategy.  We have come a long way, think about the Nike ads from decades ago, the ones that said, “It’s gotta be the shoes.” It’s not the shoes. It’s the mind and heart that matter. Bottom line? All people matter.

And the new message is; Be Like Justin.

Cheers for Nike.

Cheers for Justin.

Cheers for us.

About the Author:

#130: Herbal Essences – Interactive and Accessible Packaging Design

 Episode Flyer for #130 Herbal Essences - Interactive and Accessible Packaging Design


 Sumaria Latif joins the program to discuss the work that Herbal Essences is doing to creating interactive and accessible packaging design. Sumaria is a Special Consultant for Inclusive Design at Procter & Gamble, and she is helping to identify opportunities where Herbal Essences (and P&G as a whole) can transform products, packaging, and services to touch the lives of more consumers more completely   

To get the book “Inclusion Branding” visit https://amzn.to/2GKV0sj

Transcript for episode 130.

 

#129: The Frontier of Accessibility- With Dr. Chris Law

Episode Flyer for #129 The Frontier of Accessibility- With Dr. Chris Law


 Dr. Chris Law, President, and owner of Accessibility Track, joins the program to discuss his work helping to lead developments in the field of organization-wide approaches to accessibility. He reveals what he calls the frontier of accessibility- which is getting decision makers to incorporate the needs of persons with disability in their design thinking.   

To get the book “Inclusion Branding” visit https://amzn.to/2GKV0sj

Transcript for episode 129.

 

#128: Helping Youth With Disabilities Find Their Voice

Episode Flyer for #128 Helping Youth With Disabilities Find Their Voice


Gagan Chhabra, ABD, joins the program to discuss his own journey of growing up with a vision impairment, and how he was able to step outside of the preconceived notions of what was possible for his life. He also discusses what the research says about the challenges that youth with disabilities face, even in more technologically advanced countries.   

To get the book “Inclusion Branding” visit https://amzn.to/2GKV0sj

Transcript for episode 128.

 

#127: Fostering Collaboration and Action Around Accessible Technology

 Episode Flyer for #127 Fostering Collaboration and Action Around Accessible Technology


Josh Christianson from the Partnership on Employment & Accessible Technology joins the program to discuss the work that the organization is doing to foster collaboration and action around accessible technology in the workplace. Discover how accessible technology benefits people of all abilities and how technology can impact the retention of persons with disabilities in the workplace. 

To get the book “Inclusion Branding” visit https://amzn.to/2GKV0sj

Transcript for episode 126.

 

Sara Ruh Featured on Runway of Dreams. NYC Fashion Week.

Sara Ruh

Featured on Runway of Dreams in the New york Fashion Week

Sara Ruh, our Chief Inspiration Officer, always wanted to be a model, and now thanks to the fantastic Runway of Dreams Foundation and Mindy Menkowitz Schier the founder and visionary of Runway of dreams she was able to do it. Mindy was Debra Ruh´s  Human Potential at Work on episode 117  on that episode she explained how Runway of Dreams aims to be the authority on incorporating modifications to mainstream clothing for the differently-abled community, changing the landscape of fashion as being ALL-INCLUSIVE.

On September 5 during the NYC Fashion week, Sara was able to be one of the models that kicked off the event that featured the amazing adaptive clothing designs by Tommy Hilfiger, Nike, and Target. Showing everyone that the power of clothing surpasses the evident and it has the possibility of being a light and a tool for expression for everyone, without distinction.

The event was a complete success with incredible attendance both in the event, and around the globe through Social Media RJ Mitte from Breaking bad was the host and along all other models made the evening something spectacular.

We want to share with you Sara Ruh´s achievement and the amazing work that the Runway of Dreams Foundation is doing for the community of People with disabilities, please watch the video and share with your family and friends, listen to the episode and engage people in the bigger conversation of inclusion.