Debra and Doug discusses the challenges and opportunities that come with aging and disability and the often overlooked issues that come with both. Discover the gifts of aging and how brands can better engage the aging and disability community.
Episode Flyer for #52: Brand Lessons from United Air
Doug and Debra discuss mistakes that brands make, including the recent incident with United Airlines and what brands can learn from this event. Debra shares her perspective on how brands can make a deep and lasting connection with the community of persons with disabilities. Discover how brands can communicate that they care about the disability community, and how the community can reward brands for their positive efforts.
Doug and Debra shares their reflections on how brands can maximize their efforts in communicating their stories to customers in order to increase loyalty and engagement. Debra discusses what brands get right and wrong when it comes to speaking to persons with disabilities and takeaways for brands about how they can maximize their efforts.
