Much More Than Just an Accessibility Acronym

Rosemary Musachio, Author of Article
Rosemary Musachio

By Rosemary Musachio, CPACC, Chief Accessibility Officer

Notice the acronym after my name. CPACC stands for Certified Professional in Accessibility Core Competencies. I recently discovered that I had earned this title after I took the certification exam in January. I’m excited and honored to be among the few so far to be recognized as an expert in the accessibility industry. Currently, around 200 industry professionals have earned their CPACC. The International Association of Accessibility Professionals (IAAP) offers the certification to qualified individuals who have worked in the accessibility industry for several years. CPACC candidates also must be proficient in English.

IAAP: International Association of Accessibility Professionals (Logo)
IAAP: International Association of Accessibility Professionals (Logo)

By being certified in accessibility, something that I’ve been doing for sixteen years, I will be seen as more credible. More people on social media networks, such as LinkedIn, are reaching out to me for advice and input. Not only does that strengthen my self-esteem, it also makes me feel that I’m making a difference in the business and education worlds.

Having a CPACC means companies will know you have fundamental knowledge about disabilities, accessibility and universal design, and laws and standards. With the prestigious credential following your name, business leaders will recognize your commitment to the accessibility field. They seek your advice and insights on accessibility issues regarding technology, architecture, commerce, and transportation. If an employer seeks applicants who have CPACC or require current employees to take it, the company realizes how important accessibility and inclusion are to its success. The certified accessibility professional ensures the office environment and technologies would be accommodating for employees with disabilities. For instance, someone who’s accredited in accessibility would be sure to know that buttons on a kiosk should be in different shapes or sizes for a blind person to use it, than someone who lacks the accreditation.

CPACC’s also are more competent in helping businesses reach out to customers with disabilities. For example, an accessibility accredited web developer ensures that they can use a website without difficulties based on laws and standards such as Americans with Disabilities Act (ADA), Section 508 Refresh, Web Content Accessibility Guidelines 2.0 (WCAG 2.0). Consequently, the certified personnel are expected to know accessibility laws thoroughly so a business would avoid potential litigation.

CPACC also is beneficial because it gives credence to accessibility principles in college courses and job training. Right now 92% of federal websites don’t comply with accessibility standards. This is because many web developers don’t have instructors who were accredited in accessibility. Besides technology, other fields lack accessibility competence in educating their professionals. For instance, if pre-meds and

Young boy holding an iPad at an Assistive Tech Demo, Taken by Raminta Zebrauskas - AMAC Team Photographer
Young boy holding an iPad at an Assistive Tech Demo, Taken by Raminta Zebrauskas – AMAC Team Photographer

nursing students have courses who are taught by CPACC professors, they would treat patients with accessible attitudes, learning how to communicate better with them. Or if future teachers take courses in universal design for learning, which is part of CPACC, they would know to apply different learning and testing techniques based on students with

diverse abilities.

As more professionals become CPACC certified, persons with disabilities will start noticing the impact. Accessibility in every realm of life will become the norm, not the exception. The employment rate of individuals with disabilities will increase. Commercial and professional services will reap from our patronage. ADA and other disability-based lawsuits will dwindle, being replaced with appeals for more consumers to buy from businesses. Medical professionals who will receive CPACC-based training will communicate with patients with disabilities more effectively, and teachers will understand better the learning dynamics of students with diverse abilities. That’s what being certified in accessibility does.

For more information on becoming a Certified Professional in Accessibility Core Competencies, Please visit the CPACC’s FAQ Page.

“Tapping Into Hidden Human Capital,” A newly released book by Debra Ruh, Demonstrates How Leading Global Companies Improve Their Bottom Line By Employing PwD’s

“TAPPING INTO HIDDEN HUMAN CAPITAL,” A NEWLY RELEASED BOOK BY DEBRA RUH, DEMONSTRATES HOW LEADING GLOBAL COMPANIES IMPROVE THEIR BOTTOM LINE BY EMPLOYING PERSONS WITH DISABILITIES

Atlanta, GA. 07/18/2016

G3ict, the Global Initiative for Inclusive Information and Communication Technologies announced today the publication of a new book authored by Debra Ruh, G3ict’s EmployAbility Program Chair.

Hidden Human Potential coverIn this book, Tapping into Hidden Human Capital: How Leading Global Companies Improve their Bottom Line by Employing Persons with Disabilities,” Debra Ruh presents a new, game-changing perspective about the employment of persons with disabilities. By documenting existing practices of some of the largest companies in the world, the author shows that employees with disabilities are proactively recruited for their positive contributions to the competitiveness and financial performance of major businesses.

While Debra Ruh documents case studies that are eye-opening, her detailed analysis of the success factors in recruiting, hiring, and managing persons with disabilities are a must-read for any Human Resources professional and top executive of large organizations operating in highly competitive employment markets, such as those in the field of technology.

Debra Ruh’s book guides global corporations, as well as beginning entrepreneurs on how to integrate persons with disabilities in every aspect of the workforce. It takes the reader through each step, from recruiting and interviewing to employing and retaining persons with disabilities in the organization as vital employees. The book offers insights and strategies on how to accommodate employees with disabilities, how to fully leverage their skills and talents, and transform challenges into successes. Additionally, Debra Ruh includes personal accounts from global leaders about how persons with disabilities have enriched their businesses, increased productivity, and lowered turnover rates.

“This is an outstanding compendium of practical solutions for all employers. From large organizations with a global footprint to entrepreneurs with a few employees, attracting and retaining the right talent is the most critical success factor for their business. This book will definitely be looked upon as a milestone in how companies think about recruiting persons with disabilities,” commented Axel Leblois, G3ict President and Executive Director. “We are very pleased to publish Debra Ruh’s latest work and to make it available through all major book distribution channels worldwide.”

Tapping into Hidden Human Capital is available in paper back on the G3ict website.

Click this link to order – “Tapping into Human Capital”.

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About the Author
Debra Ruh is a Global Disability Inclusion Strategist and serves as the EmployAbility Program Chair for G3ict, the Global Initiative for Inclusive ICTs. She is a seasoned entrepreneur having founded three firms including Ruh Global Communications, TecAccess and Strategic Performance Solutions. At TecAccess, more than two third of her employees were persons with disabilities, serving as a best practice for many employers. Her client-centric focus and ability to promote successful disability employment programs has created relationships with many multi-national firms including Accenture, AT&T, ATOS, Avanade, Best Buy, Bloomberg, Canon, Capital One, CSC, CVS, Disney, Dell, Deloitte, E&Y, El Al Israel Airlines, HP, IBM, McDonalds, MCI, Merck, Microsoft, TD Bank, Verizon Communications, Verizon Wireless, VMware, Walgreens, and Wells Fargo and many others including United Nations agencies, international governments, federal, state and local agencies.

 

About G3ict
G3ict – the Global Initiative for Inclusive Information and Communication Technologies – is an advocacy initiative launched in December 2006 in cooperation with the Secretariat for the Convention on the Rights of Persons with Disabilities at UN DESA. Its mission is to facilitate and support the implementation of the dispositions of the Convention on the Rights of Persons with Disabilities on the accessibility of Information Communication Technologies (ICTs) and assistive technologies. G3ict relies on an international network of ICT accessibility experts to develop and promote good practices, technical resources and benchmarks for ICT accessibility advocates around the world. It is incorporated as a nonprofit organization in the State of Georgia, USA, and headquartered in Atlanta. Visit www.g3ict.org.

– See more at: http://g3ict.org/press/press_releases/press_release/p/id_98#sthash.AUP98R9o.dpuf

PR: Ruh Global Communications Wins AI Business Excellence Awards

 

AI Business Excellence Banner: Ruh Global Communications 'Digital Marketing Firm of the Year - VA'
AI Business Excellence Banner: Ruh Global Communications ‘Digital Marketing Firm of the Year – VA’

Rockville, VA.—Ruh Global Communications, an international leader in strategic disability inclusion and accessible policies, programs and marketing, has won the Acquisition International Business (AI) Excellence Awards for 2016 as the Strategic Digital Marketing Firm of the Year.  These awards recognize and honor outstanding achievements of companies and their executives through a variety of industries that have succeeded despite the high level of corporate competition.

Ruh Global Logo

Ruh Global is one of the award-winning companies that have consistently shown creativity, innovation, and perseverance in building a solid business even though recent economic times have been tough.

Recipients of the AI Business Awards were determined by the number of votes cast by AI subscription members, submission of supporting evidence, and AI in-house research.

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Debra Ruh – CEO

“Ruh Global Communications is humbled to win this award.  Our global efforts teach countries, agencies, and corporations to include effectively, the community of persons with disabilities into the workforce and respective cultures.  As social entrepreneurs, we focus on our efforts to make a positive difference in the world.  We are honored to be acknowledged for our efforts,” says Debra Ruh – CEO at Ruh Global Communications.

 

About Ruh Global Communications

Founded in March 2013, Ruh Global Communications is a strategic digital marketing firm that helps businesses and government entities include persons with disabilities within every level of an infrastructure, from interviewing and hiring to job training and retention.  We help countries implement of the United Nations (UN) Convention on the Rights of Persons with Disabilities (CRPD).  We also work with national and multi-national firms to help them include persons with disabilities in their workforce and developing accessibility and social media programs, providing outreach and training, and helping companies procure assistive technology.  Ruh Global has presented at conferences throughout the world about accessibility and disability inclusion.  For further information, please visit us at RuhGlobal.com , and follow us on Twitter: @RuhGlobal  or @DebraRuh.

About Acquisition International

Founded in 2011, Acquisition International, Acquisition International (AI) is a publication that focuses on global corporate news, events, and opinion.  The world-known publication has 108,000 subscribers in over 70 companies.  AI also maintains an active website with the latest news in the global business world, including the Deal Diary that features 100 daily deals from companies of various industry sections.  For further information, visit Acquisition-intl.com.

Ruh Global Communications
Twitter: @Ruh Global and @DebraRuh


Press Contact:

Debra Ruh, CEO
Ruh Global Communications
18122 Vontay Rd.
Rockville, VA 23146, USA
(804) 986-4500
Debra@RuhGlobal.com
www.RuhGlobal.com