Much More Than Just an Accessibility Acronym

Rosemary Musachio, Author of Article
Rosemary Musachio

By Rosemary Musachio, CPACC, Chief Accessibility Officer

Notice the acronym after my name. CPACC stands for Certified Professional in Accessibility Core Competencies. I recently discovered that I had earned this title after I took the certification exam in January. I’m excited and honored to be among the few so far to be recognized as an expert in the accessibility industry. Currently, around 200 industry professionals have earned their CPACC. The International Association of Accessibility Professionals (IAAP) offers the certification to qualified individuals who have worked in the accessibility industry for several years. CPACC candidates also must be proficient in English.

IAAP: International Association of Accessibility Professionals (Logo)
IAAP: International Association of Accessibility Professionals (Logo)

By being certified in accessibility, something that I’ve been doing for sixteen years, I will be seen as more credible. More people on social media networks, such as LinkedIn, are reaching out to me for advice and input. Not only does that strengthen my self-esteem, it also makes me feel that I’m making a difference in the business and education worlds.

Having a CPACC means companies will know you have fundamental knowledge about disabilities, accessibility and universal design, and laws and standards. With the prestigious credential following your name, business leaders will recognize your commitment to the accessibility field. They seek your advice and insights on accessibility issues regarding technology, architecture, commerce, and transportation. If an employer seeks applicants who have CPACC or require current employees to take it, the company realizes how important accessibility and inclusion are to its success. The certified accessibility professional ensures the office environment and technologies would be accommodating for employees with disabilities. For instance, someone who’s accredited in accessibility would be sure to know that buttons on a kiosk should be in different shapes or sizes for a blind person to use it, than someone who lacks the accreditation.

CPACC’s also are more competent in helping businesses reach out to customers with disabilities. For example, an accessibility accredited web developer ensures that they can use a website without difficulties based on laws and standards such as Americans with Disabilities Act (ADA), Section 508 Refresh, Web Content Accessibility Guidelines 2.0 (WCAG 2.0). Consequently, the certified personnel are expected to know accessibility laws thoroughly so a business would avoid potential litigation.

CPACC also is beneficial because it gives credence to accessibility principles in college courses and job training. Right now 92% of federal websites don’t comply with accessibility standards. This is because many web developers don’t have instructors who were accredited in accessibility. Besides technology, other fields lack accessibility competence in educating their professionals. For instance, if pre-meds and

Young boy holding an iPad at an Assistive Tech Demo, Taken by Raminta Zebrauskas - AMAC Team Photographer
Young boy holding an iPad at an Assistive Tech Demo, Taken by Raminta Zebrauskas – AMAC Team Photographer

nursing students have courses who are taught by CPACC professors, they would treat patients with accessible attitudes, learning how to communicate better with them. Or if future teachers take courses in universal design for learning, which is part of CPACC, they would know to apply different learning and testing techniques based on students with

diverse abilities.

As more professionals become CPACC certified, persons with disabilities will start noticing the impact. Accessibility in every realm of life will become the norm, not the exception. The employment rate of individuals with disabilities will increase. Commercial and professional services will reap from our patronage. ADA and other disability-based lawsuits will dwindle, being replaced with appeals for more consumers to buy from businesses. Medical professionals who will receive CPACC-based training will communicate with patients with disabilities more effectively, and teachers will understand better the learning dynamics of students with diverse abilities. That’s what being certified in accessibility does.

For more information on becoming a Certified Professional in Accessibility Core Competencies, Please visit the CPACC’s FAQ Page.

Police Departments Use AT to Communicate with The Deaf

Photo of Rosemary Musachio
Photo of Rosemary Musachio

Author: Rosemary Musachio, Chief Strategic Officer at Ruh Global Communications

Communication between the police and individuals with hearing and/or speech impairments is vital.  Miscommunication can cause wrongful arrests or releases, unnecessary agitation or force, or further risk of injury or even death.  For instance, If someone with a hearing impairment is stopped by the police, they may be unable to convey the reason for it while the person may not be able to respond to their questions.

Police departments have handled these situations in different ways.  Some have deaf individuals write down what they want to say.  However, because the syntax of American Sign Language (ASL) is different from that of English, police may have difficulty reading what the deaf person has written.  Other police departments call upon live sign language interpreters to come and assist with communication needs.  Yet, the interpreter may take an hour or longer arriving at the location.

The Cleveland Police has implemented a more reliable solution to communicate with persons who are deaf or hard of hearing.  With the help from a portion of a $350,000 grant from the U.S. Department of Justice’s Office on Violence Against Women, the department purchased an ipad for each district that includes an ipad video interpreter application called ZVRS.  To communicate with a crime victim, suspect, or witness who is deaf, a police office would launch the ZVRS app to access a live video interpreter who uses ASL.  Cleveland police officers have received training to use the app.

The Houston Police Department also uses Video Remote Interpreters (VRI) to communicate with individuals who are deaf or hard of hearing.  When a deaf individual visits a police station or division, the police officer dials an interpreter.  Within minutes, the ASL expert would appear on screen.  As the officer talks to the interpreter, the deaf person looks into the monitor to see the interpreter and signs what is being said in real time.  In return, the deaf person comments or answers by signing to the camera, while the interpreter voices what they are signing through the speakers on the monitor and police assistance is provided or a report can be made.  This service can be utilized 7 days a week, 24 hours a day.

Many other police departments such as the New York Police Department are planning to get similar assistance technology (AT) to improve relations with the deaf community, saving time and improving clarity.  Better communications makes all parties safer and lesser frustrated.

Internet, Communications and Technology Inclusion

Ruh Global Communications Logo designed by Emily Ha
Ruh Global Communications Logo designed by Emily Ha
Debra Ruh, CEO of Ruh Global Communications, Founder of TecAccess
Debra Ruh, CEO of Ruh Global Communications, Founder of TecAccess

Many people are surprised to learn just how much of the world’s population is affected by a disability, and how valuable accessible design of electronic and information technology (E&IT) also known as Internet, Communications and Technology (ICT) is to local, state, federal and government, private industry, and educational institutions across the globe.

Making technology usable for all has become imperative for unleashing the potential of all and is critical for any organization wishing to remain relevant in the 21st century.  Technology is accessible if it can be used just as effectively by people with disabilities – including the elderly and veterans with disabilities – as it can by those without. Half of the world’s population is impacted by a disability in some fashion, making accessible design critical to private industry, government, and educational institutions.

To understand the impact one has to look no further than the World Health Organization which indicates that people with disabilities are the world’s largest and fastest growing minority group.  With the population of the United States aging, and the likelihood of developing a disability or other mobility limitations increasing with age, the growth in the number of people with disabilities can be expected to rise dramatically.  Also impacting this formula is the growing population of veterans with disabilities.

The World Health Organization (WHO, 2003) indicates that people with disabilities are one of the largest and fastest growing minority groups. Public and private entities that make their technology accessible can reach and better serve an untapped and underserved market, a demographic that represents both spending and voting power, a population that exhibits a strong desire to learn and improve despite facing physical and developmental challenges (The Solution Marketing Group, 2007).

Around the world more than 750 million people with disabilities are gaining recognition as a significant and growing market for products and services, and they are making their needs and expectations known to governmental bodies, organizations, and businesses.  Using information and communication technology that is accessible is the fastest way in which to reach and serve people with disabilities and the elderly in an equal fashion as those without disabilities.

A "Digital Native" image by Raminta Zebrauskas of AMAC Accessibility
A “Digital Native” image by Raminta Zebrauskas of AMAC Accessibility

Millions of people with disabilities regularly travel, shop, go to school, and eat out with family and friends.  A study by the U.S. Department of Education found that one in three households in the U.S. is affected by a disability. The 2000 U.S. Census reported that almost 42% of older adults (65+ years) have one or more disabilities. In fact, in the US the percentage of people with disabilities is larger than any single ethnic, racial, or cultural group.  At 19.3%, the number of people with disabilities exceeds the next largest group — Hispanic people (14.9%) — by a fairly wide margin (U.S. Department of Justice, 2005).

Harmonization of state, federal and international accessibility legislation, regulations and standards offers the promise of constraining the cost to vendors to test and certify E&IT product compliance to diverse sets of otherwise similar accessibility guidelines. Consumers of all abilities benefit from the reduced cost of bringing accessible E&IT products to market when harmonization of accessibility laws, regulations and standards is embraced.

An inclusive and universal design approach to technology is critical to both government agencies and private industry wishing to anticipate future needs of this growing population.  By recognizing the importance of the protection and promotion of the rights and dignity of persons with disabilities through assistive technology, the world is just beginning to strengthen policies, strategies, and programs along with an increase in awareness of the public at large of the importance of the issue of disability and assistive technology.

Where environmental and privacy issues are more homogenous, issues around E&IT tend to be more disparate.  Due to the many types of disabilities and age-related impairments, one size accessible product solution does not fit all.

Providing accessible E&IT products, web and non-web-based information and services also benefits the growing population affected by age-related impairments, in addition to people with disabilities.

“Underlying the legal and practical realities of the ‘information age’ is the recognition of the vast capacity of accessible technology to unlock human potential, to tap into great reservoirs of intellect and ability that have gone largely untapped until now, and to maximize productivity and performance for all,” says John Kemp, a leading disability law expert and CEO of Abilities!  A NY based non-profit that supports people with disabilities.  www.abilitiesonline.org

Nations across the world are currently adopting new laws prohibiting discrimination on the basis of disability, as well as increasing the protection of civil rights for people with disabilities and expanding freedoms for all.

Demand for accessible technology and services will continue to rise as well as the public’s understanding of, and requirement for, technology that is usable by every citizen.  (Forrester Research 2003.)

To comply with guidelines and to include this valuable group of consumers, it is important that all diversity and HR processes, information, communications and technology (ICT), product development and service touch points are fully accessible to everyone.  This includes mobile technology, kiosk, software, documents, social media (Facebook, Twitter, blogs, etc.), websites, and other forms of communications.  The need to be accessible grows as our reliance on technology and use of social networks increases.

For further information about TecAccess and their current endeavors, visit their website at SSB Bart Group

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